Breadtalk Pte Ltd, Tiong Bahru Plaza
Remember the "Rotiboy" food fad? You couldn't walk a hundred metres without passing by a Rotiboy or Rotipapa or Rotimom or the whole jing-gang family. Then, the shops selling the coffee bread confectionery suddenly died off.
That's the thing about food fads in Singapore. As I mentioned before, Singaporeans have very fickle taste buds, but somehow F&B businesses don't seem to get it. When a newfangled food idea hits Singapore, many business owners just jump onto the bandwagon without a second thought and start expanding their businesses. In a short span of a month, they end up opening 3 or 4 outlets! Their excuse is always that such a food fad is sustainable because Singaporeans are still queuing up for it. But the queues shorten and demand goes down, even as more shops selling the same thing sprout up. Inevitably, the shops start having to slash prices, and they die out due to a lack of demand. Or else, some other food fad has taken over the city.
Nowadays, whenever I want to eat coffee bread, I'll head straight for Breadtalk, the only place I know that still has it. It's called Coffi-O ($1.40), a fluffy bun coated with aromatic coffee laced on top of the bun, this is intensely rich and aromatic.
For good measure, I also got the Christmas promotion muffins, the Chocolate Muffin and Blueberry Muffin ($2.50 in a set), these were dense, moist and had just the right sweetness with a light sprinkling of icing sugar. It wasn't spectacular, but it was cheap.
Breadtalk Pte Ltd
302 Tiong Bahru Road
#01-43 Tiong Bahru Plaza
Tel: 6270 4434
Website: www.breadtalk.com
That's the thing about food fads in Singapore. As I mentioned before, Singaporeans have very fickle taste buds, but somehow F&B businesses don't seem to get it. When a newfangled food idea hits Singapore, many business owners just jump onto the bandwagon without a second thought and start expanding their businesses. In a short span of a month, they end up opening 3 or 4 outlets! Their excuse is always that such a food fad is sustainable because Singaporeans are still queuing up for it. But the queues shorten and demand goes down, even as more shops selling the same thing sprout up. Inevitably, the shops start having to slash prices, and they die out due to a lack of demand. Or else, some other food fad has taken over the city.
Nowadays, whenever I want to eat coffee bread, I'll head straight for Breadtalk, the only place I know that still has it. It's called Coffi-O ($1.40), a fluffy bun coated with aromatic coffee laced on top of the bun, this is intensely rich and aromatic.
For good measure, I also got the Christmas promotion muffins, the Chocolate Muffin and Blueberry Muffin ($2.50 in a set), these were dense, moist and had just the right sweetness with a light sprinkling of icing sugar. It wasn't spectacular, but it was cheap.
Breadtalk Pte Ltd
302 Tiong Bahru Road
#01-43 Tiong Bahru Plaza
Tel: 6270 4434
Website: www.breadtalk.com
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